solonavi 25 June 2009 Campaign, General 487 views No Comment Print This Post  Email This Post

www.saveyourlogo.org

An innovative project for biodiversity

Many companies and organizations use plant or animals in their logos, from the Lacoste crocodile to the MAAF dolphin.

The principle of Save Your Logo is simple:

Save Your Logo creates an opportunity for companies represented by a plant or animal in their logo to contribute to the conservation of that species.

Save Your Logo is an innovative global initiative in the field of biodiversity that involves public and private funding, with supports like the Global Environmental Facility (GEF), the World Bank, the International Union for Nature Conservation and the Endowment Fund for Biodiversity.

The 3 stages of Save Your Logo

Conservation

The funds from the private sector will be invested in the Endowment Fund for Biodiversity and will then be distributed to organizations that specialize in biodiversity and local conservation projects.

The selection and follow up on these grants will be managed by a steering committee of representatives from the World Bank, the IUCN, the GEF and the Endowment Fund for biodiversity.

Part of the private sector funding will be used to finance the creation of an  Emergency Fund for the conservation of for lesser known species that are found on the IUCN Red List.

All these efforts will be overseen by independent auditors and the court of auditors.

This public-private partnership will engage new partners from the corporate sector in the conservation community and complement existing conservation efforts. A robust education outreach campaign will engage the general public to participate in this effort.

The status of all conservation projects will be updated on a daily basis on the website.

Education: A Global and Multimedia Project

Save Your Logo will create the first global observatory for biodiversity using a multimedia platform to communicate about it programs, creating a community of people interested in plant and animal biodiversity and the health of the planet.

Engagement and Interactivity

Our mission is to create a global community around a common objective. The conservation of the planet’s diversity among and with plant and animal species. Preserving the planet and its biodiversity is essential in the survival of the human species.